Today an efficient, content enabled website can be obtained at
a reasonable price.
This was not always the case, Content Management
Systems (CMS) used to be only accessible to large enterprise class
companies. CMS technology has become more accessible and now the
technology is becoming the standard for professional website designers.
The days of paying a web developer to manually make updates to
your website are numbered. With simple to use WYSIWYG CMS editors,
entry level staff can maintain your website without any technical
or computer knowledge at all. This results in a reliable solution
for everything your company needs to have and maintain a professional
web presence. Messages, searches, forums, calendars, password-protected
pages, hierarchical lists, and much more can be provided by a
well made Content Management System.
The stages of content lifecycle
Content management is complex businesses and better is understood
by breaking it into principal phases implied by controlling the
content cycle of life. Initially categories are created, of the
vocabularies are ordered, of the taxonomic hierarchies are conceived,
and of faceted arrangements of classification are developed. Without
careful structuring, information will be gathered and perhaps
not to put in the right places so that it may be effectively consumed.
Course of operation
Economic principles, procedures, roles and responsibilities are
key to success. With a keen eye, your content, with some strongly
skill writing and with skillful graphic art will allow you to
effetely convey what you want to say. It's important to have good
vision and direction to end up with good content.
Creation
To write, capture, tools of acquisition, aggregation of metadata.
If your information is typed in your system by the authors technical
or introduced by the special programs which reach outside via
the connectors of service of Web to incorporate vast amounts of
data, it is the stage which classifies all in the architectural
categories conceived in the stage one.
Deposits
Storing, filing text and images into a database systems of some
kind. Will your content reside entirely in relational database
structures, in file system objects, or a hybrid of both? Will
it be stored as unstructured text and binary graphic images, or
as XML elements tagged with the metadata from stage one? Will
the system manage documents and records in their original physical
form?
Versioning
Version Control, Checkin, Checkout, Templates, Multilingual, Rollback
Content changes and presentation changes. Not everyone can make
a change on the same document at the same time. You must work
around conflicts and be ready to rollback critical content when
inevitable errors creep in.
Publishing
Delivering Multi-Channel, Personalized, Syndicated, fully tested
content before it goes live.Your finished content will be delivered
to users in many ways. Some will push on a schedule, other information
will be pulled by users as needed. Some will be traditional print,
most via the Web or email, some over mobile devices like PDAs
and cellphones. All of these delivery methods must be tested to
insure the quality of user experience that stage one was preparing
you for.
Archives
Knowledge Base, Retention, Preservation, Destruction. Although
publishing is probably your major objective, not all your content
is ephemeral. Some must be protected to comply with internal or
external requirements, some eliminated for similar reasons. Some
may be so valuable you must make it part of your "institutional
memory." It captures the business knowledge of your organization,
allowing it to be shared with ever-changing generations of workers.
It becomes your permanent knowledge base.
